Quick Update on KDP Select

I opted in my Badlands books to Select on September 25th. I opted in the rest of my books less than a week before that. I wanted to answer some questions as to how effective Select might be for me again (I spent all of 2012 in it before opting out at the end of that year.)

Here’s the first update.

I ran a free promo on my short story, giving away around 100 copies. Day one it moved around 85 units before dropping off a cliff the second day (it probably got picked up on one of those free book sites the first day). Combined, the remaining four days moved around 15 units.

The results are negligible. No noticeable increase in sales of my other titles and not a single copy of the free short story sold.

Free is still something that’s never really worked for me. Others swear by it. Others do not. I’m not sure I’ll ever run a free promo again. The only reason I did it this time was because it was my $.99 short story. I’m giving up little by making it free.

One of the questions I asked was whether or not simply being opted in to Select sells more books because of increased visibility. So far after two weeks in I’m seeing nothing to indicate this is true. Sales are dismal. In fact, without my Kobo, B&N and Apple sales, I’m not earning shit.

I still have another two and a half months for things to turn around. During that time I’m going to be running Kindle Countdown deals on all my titles. We’ll see if those have any effect on sales.

And in case you’re wondering, I’m not running any Bookbub ads or anything like that. The experiment is to prove whether or not Select alone will help me move more books, using only Amazon promo tools.

Time will tell, but right now my decision to opt in seems like a bad idea. I only hope that I don’t lose the velocity I was gaining on Kobo. That would be a real shame. It was a risk I was willing to take, but it would still be a shame.

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More on KDP Select

I’ve been mulling over KDP Select pretty hard the last couple of months. As I mentioned in the last post, I moved all my non-Badlands titles into Select to test it out.

Today I opted in my Badlands books.

Why, after all I said about Kobo sales increasing and non-Amazon markets making up 35% of my sales? Well, for starters I’m curious about a few things.

How might Kindle Unlimited perform for me? Might it hook new readers who want to try me risk free? KOLL borrows used to be pretty good for me, so maybe there’s still potential there.

Also, how might free work for me now in 2014? I had mixed results in 2012 when I did free runs, but I definitely sold more books overall.

Kindle Countdown deals? Do they work?

And the tough question that’s hard to prove…does simply being in Select give my book more visibility? Will I see sales increase across the board? Will I show up in more also-boughts?

I don’t know the answers to these questions. The only way to find out is to opt in and see what happens.

Select requires 90 days of exclusivity. That puts me eligible to opt out around the end of December. Badlands #3 won’t be out until January or February, so if Select turns out to be a crappy decision I have time to opt out before book #3 comes out. Readers who bought into the series on other devices won’t be affected.

In other words, now’s the window I needed to get my questions answered. If I wait, I’ll have to make some tough decisions around my best-selling series.

But what if Select works wonders for me? Will I keep all my books opted in? I don’t know. Will that piss off readers on other platforms? Possibly. But I’ll say this…if you started my Badlands series outside Amazon and want to finish it on your preferred reader and can’t, contact me. We’ll work something out. I wouldn’t be allowed to sell you the books, but that doesn’t rule out review copies.

I have a few promotions scheduled, staggered over the next 90 days. Two free givaways and two Countdown Deals. Not sure what I’ll do with the Badlands books yet. I’m considering a free giveaway on book #1 and a Coundown Deal on book #2, right before the pre-order page for book #3 goes live (which would be at 40% regular price). That could really build momentum around the series.

For now I’m seeing no borrows for any books after being in there for less than a week. Sales are slightly up, but not so much that I can correlate it with opting in to Select. Could just be normal fluctuations. I’m currently running a free giveaway right now on one of my short stories. That did pretty well on the first day, but fell off a cliff by day two. I think I’ve given away maybe 85 copies so far.

While it might seem that that I’m all over the place, there really is a method to the madness. Having the guts to change course is a strength often downplayed by political talking heads as ‘waffling’. I don’t listen to those assholes. It doesn’t take a genius to see that if you keep doing the same thing you’re going to keep getting the same thing. I’d rather be doing something than sitting back and just letting things happen to me.

We’ll see how it goes. I’m cautiously optimistic.

Reconsidering KDP Select

I recently read an article by Hugh Howey wherein he discussed his considerations around going all-in with Amazon. I won’t go into every little detail here (that’s why I provided the link), but it got me thinking (again) about my choice to opt-out exclusively.

I spent nearly all of 2012 in Select and I made a decent amount of money from the borrows. I’m sure I also garnered new readers (some of whom said so in the reviews). I sold incredibly well, but that was back in the good ‘ol days, during the Kindle Gold Rush, so to speak.

I opted out in 2013 and have been out ever since. I’ve also watched my sales plummet, though I think that has more to do with a cooling market than opting out of Select (I hope so at least).

I’ve been reconsidering Select for the past six months or so, especially after they added Kindle Unlimited and Countdown Deals. Part of what KDP Select exclusivity brings is a collection of discovery tools. Kindle Countdown Deals, Kindle Owners Lending Library (KOLL), Kindle Unlimited (if the customer has signed up) and Free Promotions. I also suspect that Select books are given better visibility, but that’s conjecture on my part.

Kobo does allow for free promotions and price-reductions, which is great. B&N doesn’t really do crap for indies, but I suspect that’s because they’re still in bed with all the big publishers. By all appearances their Nook platform is slowly dying and could go away altogether before too long anyway. Apple iBooks doesn’t really do much for indies either and it’s a major pain in the ass to upload directly to them (I use Smashwords).

So I asked myself…if Amazon is providing all these tools, what are the other guys offering? Simply being “not Amazon” isn’t really enough. I feel like these vendors need to do something to convince independent writers to distribute through them.

That said, I’m leery of going all in with Amazon for every title I have. Also, I think I’d piss off more than a few people if I yanked my Badlands series from the other ebook vendors. People who started that series on their Nook or iPad should be able to finish it there, without having to jump to Amazon.

I decided to land somewhere in the middle. As I’ve posted before, non-Amazon channels account for as much as 38% of my sales now. But…of those non-Amazon sales, 99% of them are in my Badlands series. My other stand-alone books sell virtually no copies on the other platforms.

So now that I have a decent little backlist, I opted in four of my six titles: a stand-alone horror novel, a collection of short stories, a novella and a stand-alone short story. These haven’t sold jack outside Amazon, so I figure I have nowhere to go but up. These lagging titles will now be eligible for Kindle Unlimited borrows as well as KOLL borrows.

I scheduled two books with Countdown Deals and the remaining two with free promotions. This gives me an efficient and cheap way to promote them. More importantly, I can test out Select again after being out of it for so long and see if it can still push a title up in the ranks.

By opting in only my lagging titles, I can test out Select without affecting sales of my best-selling series. This mitigates my risk and doesn’t really penalize readers (as much). My two Badlands novels are still available everywhere. Book three should be out later this year and I plan to opt it out of Select as well.

I’ll be watching my Amazon sales closely over the next 90 days. If I see huge spikes in sales, I’ll know the move was worth it. I’ll also be watching my sales of the Badlands series on the non-Amazon platforms to see if those sales drop. Could be that I’m penalized for de-listing titles (hopefully not).

As much as I want to make my books available on all platforms,  I also want to reach as many readers as I can. That could mean Amazon is the place for that, to the exclusion of Kobo, B&N and Apple. I won’t know until the data rolls in.

I’ll post updates as I go. I’m interested in seeing where this experiment takes me and my books.