I opted in my Badlands books to Select on September 25th. I opted in the rest of my books less than a week before that. I wanted to answer some questions as to how effective Select might be for me again (I spent all of 2012 in it before opting out at the end of that year.)
Here’s the first update.
I ran a free promo on my short story, giving away around 100 copies. Day one it moved around 85 units before dropping off a cliff the second day (it probably got picked up on one of those free book sites the first day). Combined, the remaining four days moved around 15 units.
The results are negligible. No noticeable increase in sales of my other titles and not a single copy of the free short story sold.
Free is still something that’s never really worked for me. Others swear by it. Others do not. I’m not sure I’ll ever run a free promo again. The only reason I did it this time was because it was my $.99 short story. I’m giving up little by making it free.
One of the questions I asked was whether or not simply being opted in to Select sells more books because of increased visibility. So far after two weeks in I’m seeing nothing to indicate this is true. Sales are dismal. In fact, without my Kobo, B&N and Apple sales, I’m not earning shit.
I still have another two and a half months for things to turn around. During that time I’m going to be running Kindle Countdown deals on all my titles. We’ll see if those have any effect on sales.
And in case you’re wondering, I’m not running any Bookbub ads or anything like that. The experiment is to prove whether or not Select alone will help me move more books, using only Amazon promo tools.
Time will tell, but right now my decision to opt in seems like a bad idea. I only hope that I don’t lose the velocity I was gaining on Kobo. That would be a real shame. It was a risk I was willing to take, but it would still be a shame.