I recently read an article by Hugh Howey wherein he discussed his considerations around going all-in with Amazon. I won’t go into every little detail here (that’s why I provided the link), but it got me thinking (again) about my choice to opt-out exclusively.
I spent nearly all of 2012 in Select and I made a decent amount of money from the borrows. I’m sure I also garnered new readers (some of whom said so in the reviews). I sold incredibly well, but that was back in the good ‘ol days, during the Kindle Gold Rush, so to speak.
I opted out in 2013 and have been out ever since. I’ve also watched my sales plummet, though I think that has more to do with a cooling market than opting out of Select (I hope so at least).
I’ve been reconsidering Select for the past six months or so, especially after they added Kindle Unlimited and Countdown Deals. Part of what KDP Select exclusivity brings is a collection of discovery tools. Kindle Countdown Deals, Kindle Owners Lending Library (KOLL), Kindle Unlimited (if the customer has signed up) and Free Promotions. I also suspect that Select books are given better visibility, but that’s conjecture on my part.
Kobo does allow for free promotions and price-reductions, which is great. B&N doesn’t really do crap for indies, but I suspect that’s because they’re still in bed with all the big publishers. By all appearances their Nook platform is slowly dying and could go away altogether before too long anyway. Apple iBooks doesn’t really do much for indies either and it’s a major pain in the ass to upload directly to them (I use Smashwords).
So I asked myself…if Amazon is providing all these tools, what are the other guys offering? Simply being “not Amazon” isn’t really enough. I feel like these vendors need to do something to convince independent writers to distribute through them.
That said, I’m leery of going all in with Amazon for every title I have. Also, I think I’d piss off more than a few people if I yanked my Badlands series from the other ebook vendors. People who started that series on their Nook or iPad should be able to finish it there, without having to jump to Amazon.
I decided to land somewhere in the middle. As I’ve posted before, non-Amazon channels account for as much as 38% of my sales now. But…of those non-Amazon sales, 99% of them are in my Badlands series. My other stand-alone books sell virtually no copies on the other platforms.
So now that I have a decent little backlist, I opted in four of my six titles: a stand-alone horror novel, a collection of short stories, a novella and a stand-alone short story. These haven’t sold jack outside Amazon, so I figure I have nowhere to go but up. These lagging titles will now be eligible for Kindle Unlimited borrows as well as KOLL borrows.
I scheduled two books with Countdown Deals and the remaining two with free promotions. This gives me an efficient and cheap way to promote them. More importantly, I can test out Select again after being out of it for so long and see if it can still push a title up in the ranks.
By opting in only my lagging titles, I can test out Select without affecting sales of my best-selling series. This mitigates my risk and doesn’t really penalize readers (as much). My two Badlands novels are still available everywhere. Book three should be out later this year and I plan to opt it out of Select as well.
I’ll be watching my Amazon sales closely over the next 90 days. If I see huge spikes in sales, I’ll know the move was worth it. I’ll also be watching my sales of the Badlands series on the non-Amazon platforms to see if those sales drop. Could be that I’m penalized for de-listing titles (hopefully not).
As much as I want to make my books available on all platforms, I also want to reach as many readers as I can. That could mean Amazon is the place for that, to the exclusion of Kobo, B&N and Apple. I won’t know until the data rolls in.
I’ll post updates as I go. I’m interested in seeing where this experiment takes me and my books.