Pre-order Update

As promised, a quick update on pre-orders of The Crossover Gene.

The pre-order page went live on 8/15, so it’s been up for a little more than two weeks. In that time I’ve received 23 pre-orders.

The first batch came after I emailed my list. Of the 64 people emailed, 40 opened the email and 10 clicked the link. That’s a 62.5% open rate and a 15.6% click rate.

Compare that to my last email campaign that went to 45 people with a 71% open rate and a 46.7% click rate. That email featured the availability of my second Badlands novel.

I’m not surprised by the lower open and click rate on Crossover, because Badlands is my best selling series. I had readers waiting for it. Crossover  doesn’t have as big of a built-in audience. It’s not exactly in the same vein as the Badlands books either. I expected the click-through rate to be lower for this one. This book is going to have to find its audience.

For the next week The Crossover Gene picked up pre-orders here and there, at a very slow rate. However, on August 28th, a writer friend of mine who’d clicked the “Like” button on my Amazon writer page said that he’d received an email notifying him of the new release. (We help each other out like that. 🙂 ) I think that email must have gone to quite a few people because 12 orders came in over the next few days (click to enlarge).

Screen Shot 2014-09-01 at 6.22.24 AM

That gave me a nice little bump. The book will be on pre-order for five more weeks, so that gives it some time to collect more orders. Should be a nice little opening day on 10/10 when it goes live.

That’s also when I’ll change its price back to the normal $4.99 (it’s on pre-order for $2.99–40% off).

So far I’m pretty happy with the pre-order option. I’m planning on doing it with my next book too, along with the same discount structure.

I’ll update again as we get further into it, but two weeks in this is where it stands.

Advertisements

2 thoughts on “Pre-order Update

  1. TAWilliams September 1, 2014 / 11:47 am

    Thanks for the update! Looking forward to utilizing the pre-order option. Also looking forward to The Crossover Gene!

    • Brian J. Jarrett September 1, 2014 / 12:03 pm

      Cool! I hope the pre-order option works out for you. And I hope you dig the book! Thanks!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s