End of Year Blitzkrieg

So here we are at the end of September, with three months left to go in 2014 (as hard as that is for me to believe). NaNoWriMo is coming up again in November too.

I’ve been messing around with KDP Select and pricing and whatnot for some time now. That stuff doesn’t produce new words. I’ve also been revising, editing and proofreading The Crossover Gene, which has sucked a lot of my time away from writing new words.

I need to finish Badlands #3 and I also want to write a novel for NaNoWriMo. I was going to do it last year, but since I ran behind on Badlands #2 it got pushed. This year I’m on schedule, so I’d really like to knock out that novel this time around. I also have some short stories I want to finish.

So with the decision to do a 90-day stint in KDP Select already behind me and with The Crossover Gene being uploaded to Amazon tomorrow, I figured I’d just go nose to the grindstone and write the hell out of the rest of the year. Finish Badlands #3 and the new novel and those short stories. No editing or proofing, just new words.

I’ll likely go silent here on the blog for a bit, but I might try to check in once a month or so. I’ll definitely check in again by end of year and tell how things went, what worked and what didn’t, etc. I’ll also update with info on my current KDPS stint.

So until then, take it easy.

More on KDP Select

I’ve been mulling over KDP Select pretty hard the last couple of months. As I mentioned in the last post, I moved all my non-Badlands titles into Select to test it out.

Today I opted in my Badlands books.

Why, after all I said about Kobo sales increasing and non-Amazon markets making up 35% of my sales? Well, for starters I’m curious about a few things.

How might Kindle Unlimited perform for me? Might it hook new readers who want to try me risk free? KOLL borrows used to be pretty good for me, so maybe there’s still potential there.

Also, how might free work for me now in 2014? I had mixed results in 2012 when I did free runs, but I definitely sold more books overall.

Kindle Countdown deals? Do they work?

And the tough question that’s hard to prove…does simply being in Select give my book more visibility? Will I see sales increase across the board? Will I show up in more also-boughts?

I don’t know the answers to these questions. The only way to find out is to opt in and see what happens.

Select requires 90 days of exclusivity. That puts me eligible to opt out around the end of December. Badlands #3 won’t be out until January or February, so if Select turns out to be a crappy decision I have time to opt out before book #3 comes out. Readers who bought into the series on other devices won’t be affected.

In other words, now’s the window I needed to get my questions answered. If I wait, I’ll have to make some tough decisions around my best-selling series.

But what if Select works wonders for me? Will I keep all my books opted in? I don’t know. Will that piss off readers on other platforms? Possibly. But I’ll say this…if you started my Badlands series outside Amazon and want to finish it on your preferred reader and can’t, contact me. We’ll work something out. I wouldn’t be allowed to sell you the books, but that doesn’t rule out review copies.

I have a few promotions scheduled, staggered over the next 90 days. Two free givaways and two Countdown Deals. Not sure what I’ll do with the Badlands books yet. I’m considering a free giveaway on book #1 and a Coundown Deal on book #2, right before the pre-order page for book #3 goes live (which would be at 40% regular price). That could really build momentum around the series.

For now I’m seeing no borrows for any books after being in there for less than a week. Sales are slightly up, but not so much that I can correlate it with opting in to Select. Could just be normal fluctuations. I’m currently running a free giveaway right now on one of my short stories. That did pretty well on the first day, but fell off a cliff by day two. I think I’ve given away maybe 85 copies so far.

While it might seem that that I’m all over the place, there really is a method to the madness. Having the guts to change course is a strength often downplayed by political talking heads as ‘waffling’. I don’t listen to those assholes. It doesn’t take a genius to see that if you keep doing the same thing you’re going to keep getting the same thing. I’d rather be doing something than sitting back and just letting things happen to me.

We’ll see how it goes. I’m cautiously optimistic.

Reconsidering KDP Select

I recently read an article by Hugh Howey wherein he discussed his considerations around going all-in with Amazon. I won’t go into every little detail here (that’s why I provided the link), but it got me thinking (again) about my choice to opt-out exclusively.

I spent nearly all of 2012 in Select and I made a decent amount of money from the borrows. I’m sure I also garnered new readers (some of whom said so in the reviews). I sold incredibly well, but that was back in the good ‘ol days, during the Kindle Gold Rush, so to speak.

I opted out in 2013 and have been out ever since. I’ve also watched my sales plummet, though I think that has more to do with a cooling market than opting out of Select (I hope so at least).

I’ve been reconsidering Select for the past six months or so, especially after they added Kindle Unlimited and Countdown Deals. Part of what KDP Select exclusivity brings is a collection of discovery tools. Kindle Countdown Deals, Kindle Owners Lending Library (KOLL), Kindle Unlimited (if the customer has signed up) and Free Promotions. I also suspect that Select books are given better visibility, but that’s conjecture on my part.

Kobo does allow for free promotions and price-reductions, which is great. B&N doesn’t really do crap for indies, but I suspect that’s because they’re still in bed with all the big publishers. By all appearances their Nook platform is slowly dying and could go away altogether before too long anyway. Apple iBooks doesn’t really do much for indies either and it’s a major pain in the ass to upload directly to them (I use Smashwords).

So I asked myself…if Amazon is providing all these tools, what are the other guys offering? Simply being “not Amazon” isn’t really enough. I feel like these vendors need to do something to convince independent writers to distribute through them.

That said, I’m leery of going all in with Amazon for every title I have. Also, I think I’d piss off more than a few people if I yanked my Badlands series from the other ebook vendors. People who started that series on their Nook or iPad should be able to finish it there, without having to jump to Amazon.

I decided to land somewhere in the middle. As I’ve posted before, non-Amazon channels account for as much as 38% of my sales now. But…of those non-Amazon sales, 99% of them are in my Badlands series. My other stand-alone books sell virtually no copies on the other platforms.

So now that I have a decent little backlist, I opted in four of my six titles: a stand-alone horror novel, a collection of short stories, a novella and a stand-alone short story. These haven’t sold jack outside Amazon, so I figure I have nowhere to go but up. These lagging titles will now be eligible for Kindle Unlimited borrows as well as KOLL borrows.

I scheduled two books with Countdown Deals and the remaining two with free promotions. This gives me an efficient and cheap way to promote them. More importantly, I can test out Select again after being out of it for so long and see if it can still push a title up in the ranks.

By opting in only my lagging titles, I can test out Select without affecting sales of my best-selling series. This mitigates my risk and doesn’t really penalize readers (as much). My two Badlands novels are still available everywhere. Book three should be out later this year and I plan to opt it out of Select as well.

I’ll be watching my Amazon sales closely over the next 90 days. If I see huge spikes in sales, I’ll know the move was worth it. I’ll also be watching my sales of the Badlands series on the non-Amazon platforms to see if those sales drop. Could be that I’m penalized for de-listing titles (hopefully not).

As much as I want to make my books available on all platforms,  I also want to reach as many readers as I can. That could mean Amazon is the place for that, to the exclusion of Kobo, B&N and Apple. I won’t know until the data rolls in.

I’ll post updates as I go. I’m interested in seeing where this experiment takes me and my books.

Pre-order Update

As promised, a quick update on pre-orders of The Crossover Gene.

The pre-order page went live on 8/15, so it’s been up for a little more than two weeks. In that time I’ve received 23 pre-orders.

The first batch came after I emailed my list. Of the 64 people emailed, 40 opened the email and 10 clicked the link. That’s a 62.5% open rate and a 15.6% click rate.

Compare that to my last email campaign that went to 45 people with a 71% open rate and a 46.7% click rate. That email featured the availability of my second Badlands novel.

I’m not surprised by the lower open and click rate on Crossover, because Badlands is my best selling series. I had readers waiting for it. Crossover  doesn’t have as big of a built-in audience. It’s not exactly in the same vein as the Badlands books either. I expected the click-through rate to be lower for this one. This book is going to have to find its audience.

For the next week The Crossover Gene picked up pre-orders here and there, at a very slow rate. However, on August 28th, a writer friend of mine who’d clicked the “Like” button on my Amazon writer page said that he’d received an email notifying him of the new release. (We help each other out like that. 🙂 ) I think that email must have gone to quite a few people because 12 orders came in over the next few days (click to enlarge).

Screen Shot 2014-09-01 at 6.22.24 AM

That gave me a nice little bump. The book will be on pre-order for five more weeks, so that gives it some time to collect more orders. Should be a nice little opening day on 10/10 when it goes live.

That’s also when I’ll change its price back to the normal $4.99 (it’s on pre-order for $2.99–40% off).

So far I’m pretty happy with the pre-order option. I’m planning on doing it with my next book too, along with the same discount structure.

I’ll update again as we get further into it, but two weeks in this is where it stands.