Well, I Had a Launch Strategy…

The best laid plans of mice and men, eh? As soon as I had a launch strategy planned for The Crossover Gene, Amazon goes and gives us pre-order buttons!

So what’s changed from my original plan? Initially I planned to launch with a Kindle Countdown deal (one that allowed me to price under $2.99 and still earn 70%). That’s not available on a pre-order (at least I didn’t see it as an option).

Instead, I decide to set the book at $2.99 for the pre-order period. The book will be available for pre-order until October 10th, after which it’ll go live in the Kindle store and everyone who pre-ordered will get the book pushed to their Kindles.

Amazon requires a rough draft to be uploaded for pre-orders, so I pushed up the version I sent to my editor. The final version won’t change much, mostly just typos and such. I have to have the final version uploaded by 9/30 (Amazon forces a 10 day cushion before they release). This gives my editor and proofreader time to get the book finished and me time to go over it one last time before publishing.

Oh, and if I miss my date? Well, I’m no longer allowed to do pre-releases for a year. Amazon really wants me to make that date (and so do I).

Since the book will be available for pre-order over the next six weeks, I’m going to raise the price to $4.99 on October 10th. This gives my list and loyal fans plenty of time to buy in at 40% off. I also noted the discounted price in the product description too. Kind of my own Countdown deal, advising customers to buy now while they can get it for 40% off. We’ll see how that works.

I’m also going to post a link to the pre-order page on the “Coming Soon” section of my website.

As far as my mailing list goes, I’m going to email my mailing list the moment the pre-order page is live. They’re always the first to know of my new releases (though pre-orders does change the game a bit).

I’ll update this blog again once the book goes live (and maybe before, if anything notable happens). Check back for more.


4 thoughts on “Well, I Had a Launch Strategy…

  1. TAWilliams August 15, 2014 / 7:39 am

    I’m VERY glad to see KDP finally add a pre-order option!
    I like your pricing strategy and good luck!

    • Brian J. Jarrett August 15, 2014 / 11:09 am

      I’m psyched about it too. I think it’s a great way to promote the book. Folks don’t have to remember when it’s going to come out, they pre-order and then it just shows up on the day of release. I also like that the book has time to grow roots inside the Amazon ecosystem, accumulating rank and also-boughts like a regular book. Could it affect day-one sales by spreading them out over the pre-order period? Maybe. But I don’t rely too much on a “big bang” approach with my books.

      Thanks for commenting. Take care.

  2. samulraney August 15, 2014 / 9:54 am

    Good luck! I’m getting ready to launch a new book around the beginning of September and this new development has certainly made me reconsider what to do. You’ve got a good idea, though. Thanks for sharing.

    • Brian J. Jarrett August 15, 2014 / 11:26 am

      Cool! Good luck on your launch. I’ll keep posting on how things go for me. Hopefully it’ll be useful to you and others.

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