My 30 Day Pricing Experiment

Around March 20th I raised the price of Into the Badlands from $2.99 to $3.99 (I wrote about this in detail here). I won’t bore you by repeating lots of numbers here, but the gist of my thinking was that I’d lose 30 sales and make up to $200 more in royalties, provided sales didn’t drop too drastically.

Initially things looked good; sales stayed mostly steady and I ended up making more money by selling fewer books. Unfortunately as the experiment progressed sales continued to drop. By the end of my experiment I calculated my projected sales and earnings and found things didn’t go as I’d hoped. Sales dropped more than expected, causing me to lose more like 75 books sold, while only making around $50 in additional royalties.

In the end I decided that losing 75 readers wasn’t worth the extra $50, so I dropped the price back down to $2.99.

Immediately sales increased. I was down to 8 or 10 per day at the end of the experiment, but after going back to $2.99 sales returned to around 16 copies per day. Continue reading

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Commenting on Reviews: Revisited

This is a follow up to a prior post where I discussed a burning question: to comment on reviews, or not to comment on reviews.

At the end of my article I concluded that I thought it was okay to comment on reviews, provided the author was professional and polite.

But a few days after that I ran across a post on an Amazon reader forum. Normally these forums are full of self-published authors shamelessly promoting themselves and readers who literally hate all self-published writers and their work. Honestly it’s a pretty nasty environment over there and I never get involved in any other capacity than casual observer.

Most often the discussion just digresses into fighting, so I tend to move on and devote my time to writing. Occasionally a nugget of useful information is gleaned. This nugget came in the form of a forum topic that caught my attention, specifically concerning authors who insist on commenting on negative reviews, usually attacking the reviewers for not liking their work. Continue reading

Transparency In Indie Publishing, Mar. 2012

March has been an interesting month. As I predicted last month, sales of Into the Badlands dropped again in March, leveling off around mid-month to an average 14 copies per day. Here’s the entire history of copies sold and borrowed, from the month the book went live:

  • 2011-09: 46 sold
  • 2011-10: 60 sold
  • 2011-11: 165 sold
  • 2011-12: 411 sold
  • 2012-01: 1,055 sold
  • 2012-02: 684 sold, 10 borrowed (694 total)
  • 2012-03: 380 sold, 31 borrowed (411 total) Continue reading